Is West Brom’s kit launch video the worst ever?

Updated 01/07/2015 at 10:45 GMT

Either West Bromwich Albion’s YouTube account has been hacked, or they’ve just created the worst kit launch video in football history.

West Brom kit launch (screenshot)

Image credit: Eurosport

If you stopped watching the above clip before the 44-second mark, you’re probably baffled as to how we embedded the wrong video.

But it’s the right footage, promise.

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The aim was to poke fun at the moment referee Neil Swarbrick accidentally sent off the wrong player during West Brom’s clash against Manchester City last season.

Craig Dawson fouled Wilfried Bony when last man, but Gareth McAuley was shown the red card.

So the video begins with a lengthy recap of the incident. Not a fresh kit in sight.

Then, suddenly, three West Brom players appear on screen – led by Darren Fletcher – before an awkward voiceover pipes up.

“Available to pre-order now,” the narrator announces. “The new West Bromwich Albion home kit. We think it’s something you will be able to recognise.”

It is bizarre and terrible in equal measure.

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