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Leading British athletes threaten to sue BOA over controversial Rule 40

Leading British athletes threaten to sue BOA over controversial Rule 40
By Eurosport

15/11/2019 at 18:06Updated 15/11/2019 at 18:13

Mo Farah, Katarina Johnson-Thompson and Adam Gemili are among a 20-strong group of athletes threatening to sue the British Olympic Association (BOA) over controversial sponsorship rules.

The athletes contest that ‘Rule 40’ – an International Olympic Committee (IOC) regulation that protects official sponsors during the Olympic Games – is limiting their earning potential.

"We acknowledge the good work the BOA does and we are not asking for any money, not even for prize money, which most other countries provide. We are only asking for parity and an equal opportunity on our marketing rights.

"There are a lot of athletes interested in what we are doing. I fully believe all of the British team - summer, winter, Olympic and Paralympic athletes - will be behind this."

Other nations have relaxed the IOC rule, allowing athletes to have greater control over their personal sponsors during the Games.

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