Eurosport’s agreement with Badminton England will allow British and Irish fans the chance to watch the current world champions Carolina Marin of Spain and Chen Long of China, as well as home favourites and BWF Superseries Finals winners Chris and Gabby Adcock.
Scotland star Kirsty Gilmour and Ireland’s Chloe Magee will also be competing at the world’s oldest and most prestigious badminton tournament, which is held at Birmingham’s Barclaycard Arena from 8-13 March.
David Kerr, Managing Director of Eurosport in the UK and Ireland said: “We know badminton enjoys great support in the UK and covering the YONEX All England Championships is a great opportunity to fuel the passion of British and Irish badminton fans and give those who cannot make it to Birmingham an opportunity to see the best players in the world at the sport’s oldest and most prestigious badminton tournament. It also means we can add yet another hugely popular Olympic sport to the likes of athletics, swimming and rowing on the channel in 2016 and beyond.”
Inclusion of new Paralympic sports hailed as 'game-changing' by GB Taekwondo CEO Archibald
Spain's Carolina Marin
Image credit: Reuters
Adrian Christy, Chief Executive of Badminton England said: “We are delighted that Eurosport will be the official broadcaster of the YONEX All England Open Badminton Championships for 2016.
“The YONEX All England is one of only five BWF Superseries Premier events in the year and very much the jewel in our crown, so we are thrilled that fans across the UK and Ireland will be able watch the world’s best badminton players compete.
“Eurosport have an excellent track record of presenting top-class sport to a worldwide audience and the agreement means that fans can enjoy watching the players who will be winning medals at the Olympics in Rio later this year.”
Eurosport is available in the UK and Ireland on Sky, Virgin Media and BT TV. Viewers can also subscribe directly through the Eurosport Player and watch on numerous devices including smartphones, tablets and connected TVs. To subscribe to Eurosport Player, go to http://www.eurosportplayer.com
The full broadcast schedule can be found at http://tv.eurosport.co.uk/ . For full details of the YONEX All England go to www.allenglandbadminton.co.uk
'Joy overwhelming' - Wild, emotional celebrations as Indonesian underdogs make badminton history
'What a sensational victory!' - Indonesia pair celebrate wildly after badminton gold