USA basketball names Bryant as World Cup ambassador

ByReuters

Published 31/10/2018 at 15:20 GMT

Kobe Bryant was named global ambassador for the FIBA 2019 basketball World Cup in China.

Eurosport

Image credit: Eurosport

Bryant and former Houston Rockets center Yao Ming, who leads the Chinese
Basketball Association, are the top representatives for the event.

Bryant announced his role via Twitter.

A five-time NBA champion and two-time Olympic gold medalist, Bryant visited
China multiple times for branding and marketing events during his playing
career. He also visited China not long after announcing his retirement from
the NBA.

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The basketball World Cup is a 32-nation tournament played from Aug. 31 to
Sept. 15 in eight different cities.

Bryant's role as global ambassador includes promoting the World Cup and
leading activities on the Road to China 2019.

--Field Level Media

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