New sponsor found for Doug Ryder's African WorldTour team

Africa’s only team on the UCI WorldTour saw their participation threatened by the end of a previous commercial deal, but the future is looking brighter now that Swiss Company ASSOS has thrown their support behind the team. An announcement on their line-up for next year is expected to follow, amid media speculation star fixture Edvald Boasson Hagen is poised to leave.

Swiss cycling wear maker ASSOS will be the new sponsor of Africa’s only team on the UCI WorldTour.

The team, whose principal South African, Doug Ryder, has had several different sponsors over the years, raced as NTT Pro Cycling this year but will in future be known as Team Qhubeka ASSOS, it said in a statement.

The new name is a reference to the cycling charity that Ryder’s team have long backed.

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The deal comes just weeks after a split between Ryder and former Tour de France winner Bjarne Riis, who joined as manager at the start of this year with hopes of buying part of their WorldTour license.

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