Schumacher family launches 'Keep Fighting' initiative

The hashtag #keepfightingMichael has been popular on Twitter since Schumacher suffered the injuries, and now his family have moved to harness the support from the German's fans.

"Keep Fighting seeks to channel the positive energy received by Michael Schumacher and the Schumacher family as a force for good in the world," the initiative states. "The non-profit initiative hopes to unite that positive energy as a global movement and to prove that giving up is not an option.

"Keep Fighting plans to develop projects in house to bring joy to Michael Schumacher’s many fans and supporters as well as to strengthen the community of people who are inspired by the career and character of the seven times Formula One world champion."

Sabine Kehm, Schumacher's manager, says the aim is to try and find positives in the 47-year-old's situation.

"This is a first step of a movement which we hope can do good in the future," Kehm said. "The intention of the Keep Fighting Initiative is to spread the belief that giving up is not an option, a message that is valid not only in motor racing.

"In this way, we hope to turn a terrible event, which affects the whole Schumacher family, into something positive."