The way we bring this to life is by telling the most important stories, the ones that really matter on the road to Tokyo and help bring everyone closer to their heroes through our new and exclusive formats and series.
Eurosport Originals series – premiering on discovery+ and Eurosport
Complementing the brilliant Trailblazers series first launched in February, the 100 Days to Go milestone on 14 April will see Eurosport 1 host a special night of Olympic programming headlined by the premiere of brand new shows that will bring viewers closer to their heroes past and present.
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The Olympic Stories series, another Eurosport original, will also kick-off on 14 April looking at some of the iconic moments that have become etched in Olympic history. Eurosport travels across the globe to speak to the biggest stars and explore the most fascinating stories. “Big in Japan” opens the new format, a look back to Japan 1964 and what was known as the ‘perfect Games’. Future episodes will feature exclusive interviews with disgraced sprinter Ben Johnson as well as athletes who have broken barriers in their quest to compete at an Olympic Games.
A third new format, Essential Olympic Stories presented by Bridgestone, will premiere on 18 May which aims to tell some of the most thrilling stories in Olympic history. From Michael Phelps to Dawn Fraser and Muhammad Ali to Nadia Comaneci as well as featuring some of the forgotten heroes of yester-year, a new episode of Essential Olympic Stories will be released weekly until Games-time to be screened on linear complemented by long-form written articles and video clips published across Eurosport’s digital and social platforms.
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A new anthem for a new era
The new percussion-driven anthem illustrates all of the emotions and moments athletes and fans will experience on the way to the Games. The piano-driven segment that opens the piece of music is synonymous with the anticipation of Games-time itself and as the anthem accelerates, the tempo of the anthem builds slowly eventually into a crescendo representing that the Games have arrived.
The “calm” section of the anthem will be used within the 100 Days to Go 60-second on-air spot to fit the idea that final preparations on the journey for any Olympian competing at the Games start now, the quiet moment when an athlete builds up to their big moment. Clips from the stunning piece of music will be heard by fans on intros and outros for all Olympic programming on Eurosport platforms in the lead-up to, and during, Games-time.
The anthem will be used for all Tokyo 2020 content and programming, living beyond to Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024 to make it synonymous with all of discovery+ and Eurosport’s coverage of the Olympics.
On the journey to producing the new anthem, Steven Price – who won an Oscar for his work on Gravity, explains: “It was an interesting brief. The start is all about the energy and excitement of the Olympics, a little bit of mystery, we’ve got the journey of the individual, the quiet little moment when you feel someone build up to their moment.
“So it was finding all these themes and managing to make them work as a four minute continuous piece but something you can take a certain section of it and feel a certain way – it’s been an adventure of trying to tell a story in a very small amount of space but on a scale you would use in a movie.”