Eurosport achieves second-best week ever for channel share during Snooker World Championship
Eurosport announces strong channel performance numbers following its live screening of the 2019 Snooker World Championship.
- The final week of the 2019 World Championship helped drive second-best channel share ever in ABC1 Men 16+ demographic - second only to Andy Murray reaching the Australian Open final in January 2016
- Eurosport achieves record live average audiences among individuals 4+ for a Snooker World Championship
- Tournament overall live reach grows +20% on 2018
- Tournament average audiences see a +10% increase on 2018
The final week of the tournament saw Eurosport 1 achieve its second-best week ever for channel share among its target ABC1 Men 16+ demographic. Exclusive coverage of Andy Murray’s run to the 2016 Australian Open Grand Slam final remains the channel’s best share performance to date. The 2019 World Championship also generated a +20% increase in live reach and a +10% growth in average audiences compared to the 2018 edition - contributing to record live average audiences among individuals 4+ for a Snooker World Championship.
Viewers enjoyed a tournament of the highest quality all the way to the final as Judd Trump claimed a maiden world title with an 18-9 victory over four-time winner John Higgins. Ronnie O’Sullivan resumed his regular position as Eurosport’s studio expert, alongside ever-present pundits Jimmy White and Neal Foulds – demonstrating unrivalled expertise to a loyal and passionate snooker following.
Jamie Steward, Eurosport Senior Director of Production and Broadcast said:
"We are thrilled to see such a strong channel performance and take great pleasure knowing that passionate snooker fans are enjoying our coverage. To achieve our second-best week ever for channel share during a non-exclusive event I think is further testament and shows we are giving fans what they crave – which is our mission across all our programming. We have a strong snooker heritage and are thrilled to tell the stories as they unfold throughout the season across all platforms. We have made a long-term commitment to the sport and it’s hugely satisfying to see our strategy pay-off."
Eurosport and Eurosport Player will broadcast 17 tournaments live in the UK across the 2019-20 season – including the World Championship, London Masters, UK Championship and all events of the Home Nations Series.